I’d like to think I’m a natural-born storyteller. As a neurodivergent only-child from Brooklyn, that probably comes from years of entertaining myself - forcing friends to reenact SNL skits, writing bizarre short films, and staging performances that no one really asked for.

Now, I combine that love for storytelling with a deep interest in strategy, culture, and human behavior, channeling it toward brands. Over the last 8+ years, I’ve worked across various creative agencies (boutique & global), editorial platforms, and production studios. I’ve created a sitcom for a fashion brand, turned a shampoo campaign into an immersive spiritual awakening, and convinced Gemma Collins to star in a gambling awareness ad disguised as a luxury perfume commercial. And in my spare time, I still write strange films.

Some of my core skills include:

• Turning a messy brand message into a sharp, simple, engaging idea.

• Making that idea work across platforms - without losing its soul.

• Building and leading teams that make big, strategic ideas feel effortless and exciting.

• Developing social strategies that utilise creators as engaged community stakeholders

With a background that blends strategy, screenwriting, and advertising, I bring a unique perspective to every project - whether I’m crafting a strapline, writing long-form, or scripting for social.

So if you need creative that’s sharp, story-led, and always interesting - let’s chat.