DC SHOES:
THE DC STORY
The DC Story is a three-part docuseries by Highsnobiety, directed by VeryTaste. We set out to capture skateboarding’s most iconic brands - from it’s chaotic but collaborative beginning, to it’s visions for the future. We explore how DC broke the boundaries of skate by creating innovative footwear that changed the sport, while simultaneously shifting the streetwear landscape. The episodes below are linked to their editorial paralax features on Highsnobiety, allowing for a deeper dive into their respective themes.
CHAPTER ONE
CHAPTER TWO
CHAPTER THREE
We sit with not only the founders, but a slew of designers, skaters, and artists intimately connected to the early DC family to paint a vivid portrait of the company’s success.
We explore how DC cultivated a creative collective of artists that paved the way for collaboration culture as we know it today.
We get a glimpse at what the brand has in store for the future as DC experiences a rebirth.