HSBC Create
'Create' is a global design platform by HSBC. It was originally developed for internal use, it serves as a shared creative hub; a modular framework with toolkits and libraries, but also a springboard for new ideas and stories. It’s a fix-and-flex model, adaptable to the goals of global customers and colleagues. As a platform, it’s an ongoing conversation of improvement, rationalisation and creative exploration. It’s incredibly innovative - and HSBC came to us with the goal of finally opening it up to the public.
LAUNCH
MAKING OF
This was an opportunity to use the innovative, company-wide system as means of educating and inspiring others within the industry, but it was also an opportunity to cement HSBC at the forefront of the global design community. Working with HSBC, we create a series of films and editorial content. Most notably, a hype-inducing launch film depicted Create’s value with energy, emotion, and relatability. This upbeat edit is made all the more fluid and dynamic through use of resources on the Open Create platform.
View the newly launched website here.