SKINCEUTICALS
Untold Fable helped the renowned luxury beauty brand bring medical-grade skincare expertise to the heart of the social conversation.
SkinCeuticals, a leader in professional skincare, wanted to amplify their Medfluencer program—an initiative designed to spotlight trusted dermatologists as authoritative voices in the skincare space, and depict their trust in SkinC’s products. The challenge? Translating the brand’s luxury, science-driven ethos into a TikTok-first campaign that is naturally engaging, while adding value for skincare enthusiasts.
LAUNCH
FILM
LAUNCH
FILM
We developed a creative approach that balanced elegance with authenticity, capturing experts in a refined yet relaxed setting. By crafting scripts that felt personal and approachable, we ensured the content was not only educational but also resonated with social-first beauty enthusiasts.
At a time when millions turn to social media for skincare advice, this campaign provided a trusted, expert-led perspective, cutting through the noise with clear, science-backed recommendations. By demystifying the complexities of professional skincare, the content empowered audiences to make informed choices—without losing the energy and accessibility that makes TikTok such a valuable knowledge-sharing space.
From just one shoot day, we produced over 100 TikTok-optimized videos, maximizing reach and engagement while maintaining high production value.
The result? A campaign that positioned SkinCeuticals as both a luxury skincare authority and an integral part of the ever-evolving beauty conversation online.